But I will forewarn you whom ye shall fear: Fear him, which after he hath killed hath power to cast into hell; yea, I say unto you, Fear him. – Luke 12:5, King James Version (KJV) In his book Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy, Martin Lindstrom writes:… Continue reading Fear of failure motivates more than desire for success.